Developing a winning strategy for your company is a huge task. Austin Trahern discusses how these strategies often start first with great content.
“Before a company can succeed they have to develop their story,” explained Austin Trahern. “A great story always starts with great content that engages your audience first and foremost.”
Expert Austin Trahern gets asked often by clients on just how to craft original content that tells their story in an authentic and meaningful way.
Austin Trahern always reminds his clients that it can be difficult to objectively approach your own company, which is why it’s always great to hire outside help when crafting content. Great content starts with a good story. When working with clients, Austin Trahern often asks them to list out in detail which brands and stories captivate them the most and what resonates with them on an emotional level. These are the stories that we believe in and will continue to come back to on a regular basis.
“If you want to be great at crafting content, then you’ll have to be great at finding it,” explained Austin Trahern. “You have to be constantly taking in new information so that you can know exactly what you are looking for when it comes to great content.”
You become an expert in your field through repetition and practice, and so great content is a very similar set of skills. Austin Trahern always encourages his clients to read and study other brands and companies that inspire and encourage.
“I always recommend that each team I work with be spending at least two hours a day reading relevant content to their business and taking lots of notes,” explained Austin Trahern. “If you want to be an expert, it starts right here with practicing how to understand and digest great content.”
People connect with story-telling because it’s how we view the world collectively. Since the dawn of man, we have been telling stories to illustrate everything that we believe in.
Austin Trahern recommends building a bridge between your content, and your brand and pointing to something greater, that you potential customers can connect with.
Whatever your brand is selling, make sure that your content clearly illustrates that story, in a compelling and creative way. Potential customers are always looking for a reason to believe in something good, so make your content worth investing in.
Great content starts with having excellent coaches, and Austin Trahern is here to help take your company to the next level.
To learn more and to connect with Austin Trahern, click here.